my Xperia Launched – Interview


my Xperia Launched today and its in Beta phase

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Below are the interview:

Can you describe “my Xperia” in a sentence?

Sure – “When the unpredictable happens, “my Xperia” helps you locate your misplaced Sony smartphone and protect your personal data”

Why have you created this – what’s the inspiration?

We recognise that your Sony Xperia smartphone is equally as important as other valuables like wallets and keys, but it’s also just as easily misplaced.

The thinking behind the app is to anticipate those unpredictable situations, where your smartphone might end up lost or misplaced – when this happens, “my Xperia” is designed to give you piece of mind by helping you a) locate and find your phone and b) ensure private info doesn’t fall into the wrong hands.

Can you tell us a little bit about any key features and how it’ll work?

It’s really simple – you activate the app in your phone’s settings and use Google ID to sign in to myxperia.sonymobile.com to access the central interface.

From here, you’ll be able to control a number of remote functions –

Locate your smartphone on a map
Sound an alert to get someone’s attention – it’ll also override silent mode and wake the display
Lock the phone to keep info private, and ping a message with contact details or…
Erase both internal and external SD card info / data if required
Can you tell us about the beta launch, and plans going forward?

We’re running a phased launch in the Nordics on select 2012 Xperia smartphones running ICS. We’ll start with Xperia Acro S and add new devices over the coming weeks.

Users who are able to participate in the pilot will receive a notification in their Xperia when the service is available to them.

Following the notification, over-the-air download/installation via Update Center (the app which also brings OTA software-updates to your Xperia smartphone) is required, and the final step includes activation via Settings -> Xperia™ -> my Xperia.

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